Article: Marketing in Asia-Pacific: Changing the Old-School Ad Model on the Fly

From Silicon Valley to Southeast Asia, Reza Behnam's work has focused on the future of marketing. He served as the managing director of Yahoo Southeast Asia and was a founding member of the trade association IAB Singapore. At the beginning of this year, he founded CtrlShift, a programmatic company offering digital marketing strategy, execution and advertising technology to brands, agencies and publishers across five markets in Southeast Asia. He spoke with eMarketer about the region's rapidly evolving market.