Article: The Internet of Things: Tracking the 'Cross-Everywhere' Consumer

Digital identity is increasingly unwieldy. An ever-growing collection of emails, usernames, passwords and profiles are hard for consumers to manage and challenging for marketers to make sense of. In the future, digital identity may rely on a combination of smartphones, wearables, biometrics and the internet of things to reduce friction and provide persistent access and context, according to a new eMarketer report.