Article: Mobile Purchases to Account for a Third of UK Retail Ecommerce Sales

Purchases made via mobile devices will account for a rapidly growing share of UK retail ecommerce sales and are expected to contribute to strong growth this year. eMarketer estimates that UK retail ecommerce sales will rise 14.5% this year to reach £60.36 billion ($99.39 billion). Meanwhile, the growth trajectory for mcommerce sales is particularly steep, with a rise of 30.3% forecast this year.