Article: Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology

While one marketing technology partner might seem like a no-brainer, most major brands are challenged with integrating various technologies that they adopted over time. Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark, spoke with eMarketer about the maturation of marketing technology at the consumer packaged goods giant and theories on how marketers and technologists can work together to effectively use these methods.