Article: The Domain Name Explosion: What Do Internet Users Think?

Through the course of 2015, domain options will grow exponentially. Big brands, tech titans, venture capitalists, major cities and entire industry verticals are all playing a part in this attempt to usher in a new era of the internet with the next few billion users in mind, according to a new eMarketer report. The initiative isn't without controversy. What some view as a "blank canvas for innovation" to spur more creativity, diversity and trust on the internet, others see as costly, exploitative and bound to cause consumer confusion. Nonetheless, it continues to move forward, requiring all internet users to adapt.