Article: In Mobile Payment Adoptions, Millennials Lead

Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put social networking on the map. The demographic also overindexes for mobile payments and smartphone usage, and they are willing to take a risk on new technology. Craig Wigginton, vice chairman and US telecommunications sector leader at Deloitte & Touche, spoke with eMarketer about the ramifications for marketers.