How to Become a Digital Media Showrunner

What can digital media producers learn from “old” media and the people who’ve been creating it for decades? Almost everything. One of the recurring themes we talk about around Copyblogger Media is the critical importance of becoming the producer of your own media, building your own media asset, building your own audience. Why? On one

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The post How to Become a Digital Media Showrunner appeared first on Copyblogger.

Google’s Plan to Keep You Online All the Time

Google wants you to stop thinking about what wireless network your phone is on.

The post Google’s Plan to Keep You Online All the Time appeared first on WIRED.

The Strategic Approach to Split Testing

Contrary to popular belief, every split test is not a great split test. The first thing many people do when they plan to run a split test is decide what they’re going to test. This is a common “tactical” approach that starts with specifics and can, no doubt, produce wins. But, it also can cause […]

5 Expert Tips That Will Get You On the Road to Conversion

We're going on the Conversion Road Trip to Boston, Chicago, Toronto and New York where we'll have sessions with more than 30 of the world's top marketers. We interviewed five of them about lessons they learned on the road that can be applied to your marketing campaigns. Who doesn't love a good road trip?

Here’s how a 300% fee increase attracted more clients

Do you offer a great service, but attract too few clients? If so, here’s one way to turn things around… fast! I was prompted to write about this, after speaking with a client earlier. We talked about what’s happened since she tripled her fees last year. Yes, it took a lot of courage, however, not only […]

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5 More Ways to Make Your Product Pages Sell

You’ve optimized your product photos. You’ve written $300 descriptions. You’ve taken all the right steps to improve conversion rates on your product pages, but there’s still more to be done. Let’s take a closer look at five more ways that you can improve consumer confidence, increase brand loyalty and keep those conversion numbers climbing on [...]

The post 5 More Ways to Make Your Product Pages Sell appeared first on The Daily Egg.

Article: Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology

While one marketing technology partner might seem like a no-brainer, most major brands are challenged with integrating various technologies that they adopted over time. Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark, spoke with eMarketer about the maturation of marketing technology at the consumer packaged goods giant and theories on how marketers and technologists can work together to effectively use these methods.