7 Examples of Subject Lines To Get Your Emails Opened

With email marketing being the one of the most effective means of online marketing, it makes sense to get the most out of it. And the most important part of any email is the subject line. After all, if they don’t open your email in the first place your well crafted message that’s taken blood, sweat and tears to set up, segment and produce will all be for nothing.

But it’s a fine balancing act. On the one hand you want it to JUMP OUT at them from the hundreds of other emails in their inbox, but making promises you can’t keep, or getting overly sensational might get it opened but will lead to a mass exodus of subscribers after you’ve let them down inside the email.

So which subject lines work best?

Your task is to find out which these are and utilize them, remembering to reject the urge to get clever using clickbait and other tactics that may actually work against you. It’s far better to deal in truth, and make use of proven subject line types that employ sound principles to get your emails opened. Here are 7 of the top opened types of email subject lines.

7 Types of email subject lines that get clicked!

1. Benefit: Everyone wants to know ‘what’s in it for me’ (WIIFM). Benefit laden subject lines usually imply a promise, often with an element of time involved. (Everyone also wants it yesterday!) An example would be “Learn To Paint Well In Under 90 Days”
2. Ask Questions: By doing so you’re begging a response that often gets answered by them opening the email to find the answer. “Still fed up with your lack of sales?”
3. Use How-To lines: These subject lines work great because you’re presenting something they want to know, but have so far been unable to discover for themselves. I mean, who wouldn’t want to know “How to whip up a Chocolate Mousse in 3 Minutes and 25 Seconds!”, which brings me on to another important point…
4. Targeting your audience: Knowing specifically who you are talking to helps increase open rates by hitting the particular interests they have. “Only open if you’re a frequent traveller tired of standing in queues!”
5. Use Lists and Tips: Providing quick research for people is a proven winner, and will get you great open rates. “7 sneaky tactics to increase sales this month by 25%”
6. Superlatives: “Fastest”, “Easiest” and “Best” when used in your emails are among the most opened subject lines you’ll find. Nobody wants to spend time separating the wheat from the chaff. “Here are the 5 easiest ways to …”
7. Give Answers: Some of the most consistently opened subject lines are those that pose questions. “7 Reasons Why It’s Your Sofa’s Fault You’re Overweight”

Try using some of these types of subject lines and see your open rates and click throughs improve dramatically.

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