Article: Apparel, Toy Buyers Choose the Store Over the Sofa

Consumers may be happy to research online, but brick-and-mortar stores often still win out when it comes time to make a purchase. Though price and convenience drive millions to buy online each year, seeing and touching products in real life tilts the scales toward stores for clothing and footwear buyers. The story is similar for toys, though online treads closer to brick-and-mortar in this category, likely because toys tend to bypass issues of fit, color and texture that can be key to apparel and footwear purchases.

Would You Rather? The Marketing Edition [Interactive Infographic]

What'd you rather quit for a week: coffee or Twitter? (Ugh.) As a marketer, you're probably used to picking the lesser of two evils, but you've never faced situations quite like these. Let us know what you'd do in the most brain-busting marketing scenarios — and see what others would do, too!

New Facebook Rules Reveal Complexity of Policing 1.39 Billion Users

Facebook has released an updated version of its community guidelines, which spell out in unprecedented detail what constitutes unacceptable behavior on the platform.

The post New Facebook Rules Reveal Complexity of Policing 1.39 Billion Users appeared first on WIRED.

Demand Leads DHL to Expand Texas Operations

The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.

The Essential Guide to Trust in Marketing

Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think about it. You can offer the best product or service in the market. But if visitors don’t trust your site, they won’t buy. Put more bluntly, you’ll be the only [...]

The post The Essential Guide to Trust in Marketing appeared first on The Daily Egg.

Creating the Perfect Email/Digital Marketing Program for Your Organization

If money and time weren't issues, what kind of digital marketing program would you create for your brand?

How to keep people interested in your marketing

If your marketing is attracting fewer enquiries than you need, you may want to consider mixing things up a little. Here’s why. A marketing lesson from farming! 12 years ago, after a lifetime of living in cities, my wife and I bought our current home in the countryside. It’s surrounded by farm land. One of […]

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