Article: Apparel, Toy Buyers Choose the Store Over the Sofa

Consumers may be happy to research online, but brick-and-mortar stores often still win out when it comes time to make a purchase. Though price and convenience drive millions to buy online each year, seeing and touching products in real life tilts the scales toward stores for clothing and footwear buyers. The story is similar for toys, though online treads closer to brick-and-mortar in this category, likely because toys tend to bypass issues of fit, color and texture that can be key to apparel and footwear purchases.