6 Articles on Design Theory to Help You Create Beautiful Landing Pages

If design isn't your forte, creating beautiful landing pages that convert can be a real pain in the butt. From color psychology to typography to more subtle visual tricks, here's a roundup of posts that will help you design landing pages that don't get in the way of conversion.

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

How to Solve the Biggest Pricing Challenge in the SaaS Industry

Don’t kid yourself. SaaS pricing is not easy. I understand. I have made a few mistakes when it comes to pricing. Through trial and error (life’s greatest teachers), I’ve learned how to price a product, how to improve customer LTV, and how to add features that improve sales and don’t cannibalize business resources. I want […]

The persistent route to success

From childhood, we are told about the importance of persistence. And rightly so! We’re told to keep on trying and to work hard. We’re told that quitters never win and winners never quit. However, there are 2 very different ways to be persistent in business. Both require hard work, yet only one of them can […]

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How GitHub Conquered Google, Microsoft, and Everyone Else

Google Code was supposed to spread the open source religion. But then GitHub came along. And GitHub, it turns out, was a much better preacher.

The post How GitHub Conquered Google, Microsoft, and Everyone Else appeared first on WIRED.

Six Marketing Lessons We Can All Learn From the Girl Scouts

This isn't your average cookies conversation.

Why Copyblogger Media is Betting Big on Podcasting

Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that. But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move

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The post Why Copyblogger Media is Betting Big on Podcasting appeared first on Copyblogger.