Wednesday, 11 March 2015

Could This Be the Perfect WordPress Theme?

Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was impossible. But now… James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I’m seriously considering a site redesign. (That’s [...]

The post Could This Be the Perfect WordPress Theme? appeared first on The Daily Egg.

Engagement Matters

Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.

A simple, effective recipe for word of mouth referrals

Here’s a 3 step marketing tip, to help you attract massively more word of mouth referrals. Think back to the last time you received customer service, which was so good that you wanted to tell everyone. Write the experience down in as much detail as you can. Then spend some time figuring out how you […]

Let's grow your business: I can help you build a successful business, make more sales and boost your profits. To find out how, read this.


Join me on: Twitter, Facebook, Google+ or Instagram.

Tuesday, 10 March 2015

Wayfinding Conventions: Design Your Landing Pages to Guide Visitors to Action

We rely on cues from our physical environment to help us get around – both in the real world and online. Which measures are you taking to help users find their way on your landing pages?

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins

At Crazy Egg, we talk a lot about the things you should be doing on your website to optimize your conversion rate. But have you ever read one of our tips and thought, “Well that’s just dandy, but how do I actually make that happen on my website?” For some of our recommended strategies, like [...]

The post Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins appeared first on The Daily Egg.

5 Lessons from David Ogilvy That Still Work for Mobile App Marketing

He cooked for the President of France, sold stoves door-to-door, wrote questionnaires for a research firm, and worked for British Intelligence. Later, he built Ogilvy & Mather. Yes, we are talking about David Ogilvy, often described as the “Original Mad Man” and “The Father of Advertising.” He created some of the most successful marketing campaigns […]

Google Will Kill Rankings For Non Mobile Friendly Websites

Google's at it again. If Pandas, Penguins and Hummingbirds are not enough to deal with they've added another, potentially huge, nightmare to the mix regarding mobile searches.In a blog post published on the 26th February, they stated, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."For Google to come out and just plainly Read More