USPS Delays Rate Changes for First Class and Packages, Too

The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.

Images: How to Find and Choose High-Impact Photos

Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post? Let’s start with the bad news: a terrible stock photo is worse than no photo at all. The good news? There are more free stock photos available now than ever before! But you have

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This Free Tool Shows What Your Apps Are Doing When You’re Not Looking

A new Android app lets you see how much data your apps are using when your phone is idle -- and what they do with it.

The post This Free Tool Shows What Your Apps Are Doing When You’re Not Looking appeared first on WIRED.

Last Day to Save on Authority Rainmaker 2015

The Early Bird Price for Authority Rainmaker ends today, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May. But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career. The quick version: She came

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39 Tips to Kill Conversion-Blockers and Boost Sales

Many sites lose conversions due to unnecessary friction on their website. Friction is defined by Marketing Experiments as “a psychological resistance to a given element in the sales or sign-up process.” That’s a somewhat abstract definition. Put more concretely, friction frustrates potential customers and causes a decrease in revenues and conversions. It’s important to note [...]

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Facebook Moves Into Its New Garden-Roofed Fantasyland

Spanning over 430,000 square feet in total, the new complex is just one of the many rather conspicuous new buildings that will house the giants of Silicon Valley in the years to come.

The post Facebook Moves Into Its New Garden-Roofed Fantasyland appeared first on WIRED.

Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update

On April 21st, 2015, Google will roll out an update that will make mobile friendliness a bigger part of its algorithm. If you don’t think this is a big deal, think again. Why? Because Google is saying the mobile update will have a bigger impact than its Panda update. Should you be worried? Yes! Here’s why, and here are some  [click to continue...]

True Confessions About Copyblogger’s Authority Conference (Last Chance to Save)

The Early Bird Price for Authority Rainmaker ends tomorrow, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May. But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career. The quick version: She came

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A Step-by-Step Guide to Generating Leads With Your Content Marketing

You pour your heart and soul into creating awesome content, but are your posts getting the attention they deserve? More importantly, are they converting? This article will help you distribute your content to the right people and attract them back to your blog to convert. Ready?

How to Boost Your Revenue Through Upselling and Cross Selling

What are the two main ways you can grow your revenue? Driving more traffic to your website and boosting your conversion rates, right? Although those two ways are effective, there is also another way to increase your revenue… it’s by increasing your average order value. A simple way to do that is through upselling and  [click to continue...]

CRO School: 3 Questions You Must Ask to Boost Content Conversions

Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content marketers are publishing too much and that’s why many content marketing initiatives fail to achieve the goals set. Image: Pixabay The article also says that his research for a planned [...]

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Would your clients miss you if you stopped trading?

Here’s a great question for business owners to ask themselves: “Would people miss my business if I stopped trading?” One of the best investments you can make in your business, is to constantly look for ways to be irreplaceable. Think of it like this: If people want carrot flavour ice cream and you’re the only […]

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The 3 Most Common A/B Testing Problems (And How to Solve Them)

Ever wondered when it's safe to declare an A/B test champion? Or what you should do if you can't get enough traffic for your test? CRO expert Michael Aagaard tackles these and other common A/B testing questions.

How to Write Headlines that Get Results

Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods. And you can sum up those four chapters

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Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

4 Ways to Identify Site Visitors (and Why It Matters)

You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America. “Reginald, what you need is a marketing automation solution — then your sales team would be balling!” That’s the idea. Software that captures, nurtures, and delivers leads to a

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Bloggers: How to be an overnight success

My wife’s blog has become an overnight success. Here’s how she did it. Sharon started her blog around 12 weeks ago. Her first post was read by over 2000 people. Thousands of people now read her work every week. Not bad, especially as it’s her first ever attempt at blogging. It’s worth mentioning that Sharon […]

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Speed Killing Conversions? Here’s How to Find Out

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting [...]

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Discover The Link Building & SEO Tools These 29 Experts Rely

The SEO game is a marathon, not a sprint. The tools you’re equipped with are your shoes. In order to win the race, you have to know how to adapt and optimize your running. My partner, Codrut Turcanu got 29 experienced bloggers to answer this for us: Which SEO/link building tools are critical to your businesses success & how do you use them? What is even more interesting, is the results these people are getting. For example, one blogger got 180,000 monthly organic search sessions without actively building links, solely through keyword research. Here is a break down of the

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29 Experts Reveal The 3 Critical Link Building & SEO Tools They Rely On! was originally published on March 23rd, 2015 07:00 AM by Matthew Woodward Copyright © 2015. All rights reserved.

On Pink Hair, Marketing, and Business on Your Own Terms

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business. Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention. Small children think I’m some kind of live-action muppet, which I enjoy very much. TSA security officials

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People Might Actually Buy the New Apple TV

There's one thing that can really change the equation for Apple TV: actually watching TV.

The post People Might Actually Buy the New Apple TV appeared first on WIRED.

Smartfocus Debuts Virtual Beacons

The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

Execute a Practical Editorial Strategy with the ‘Prepare; Don’t Plan’ Philosophy

Are you an Editor-in-Chief? Editor-in-Chief (noun): a person who assumes complete responsibility for and ownership of all the communication he or she puts out into the world to enable a self-directed, creative career. Do you want to become one and learn effective ways to take control of your own digital media platform? In this 9-minute

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An Idiot-Proof Guide to Writing Blog Posts That Google Loves

If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much. February 24, 2011 marks the day Google took low-quality content sites out to the woodshed. It’s the day they rolled out their search algorithm update known as Panda. And here’s how you can benefit from that

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The Ultimate Guide to Creating Visually Appealing Content

Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings  [click to continue...]

Google Builds a New Tablet for the Fight Against Ebola

Jay Achar was treating Ebola patients at a makeshift hospital in Sierra Leone. He needed more time, and he needed better tech.

The post Google Builds a New Tablet for the Fight Against Ebola appeared first on WIRED.

Why Copyblogger Media Is Also Betting Big on Pamela Wilson

Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.) Today, I am

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Let's Get Phygital

Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Direct Your Landing Pages Like a Hollywood Legend

Billy Wilder was one of Hollywood's most prolific writers and directors. With more than 70 writing credits to his name, his 10 rules for writing screenplays come from vast experience. What's amazing is how well his advice translates to landing pages.

How to Build Your Digital Business with the ‘MVP’ Process

Last week on The Mainframe, Tony Clark explained how he and Brian Clark built Copyblogger into an eight-figure business using the minimum viable product process. In this episode, Chris Garrett and Tony explain how you can implement the MVP process in your own business for faster time to market, better customer experience, more effective launches,

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10 Ways to Capture Email Leads Without Disturbing Your Visitors

Your email list is your biggest asset! Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting). (Source: His blog.) According to him and other industry experts, list building is the key to a regal online presence. But list building often annoys people. The […]

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

New Facebook Tool Will Measure App Downloads

Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

Hardware Designs Should Be Free. Here’s How to Do It

We need to insist on free designs when we fabricate objects ourselves.

The post Hardware Designs Should Be Free. Here’s How to Do It appeared first on WIRED.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

Marketers love South by Southwest as much as anyone—maybe more.

Watch Out, Comcast: Apple May Soon Launch a Live TV Service

Apple may soon join the ranks of CBS, HBO, and DISH Network with the launch of its own web TV service, which would allow viewers to stream live television from select channels, without a cable package.

The post Watch Out, Comcast: Apple May Soon Launch a Live TV Service appeared first on WIRED.

How Search Engines Work, Part One

There are a few important details every web writer should know about how Google does its job. So we need to back up just a little bit. We need to talk about how people actually find anything on the web to begin with. Why? Because, as web writers, we have to face that ugly monster

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Pinterest Raises $367 Million in Series G Funding

Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

2 Lessons from a bad idea

Sophie emailed me earlier, to tell me about her new business idea. She explained that she had met with 14 potential investors so far. None of them wanted to invest in her idea, however, that wasn’t the point of her email! Here’s what Sophie discovered, when she asked the investors what their main reason was […]

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Tech That’s Always Listening Isn’t Always Creepy

The idea that sending a 15-second voice command to the cloud is any more disquieting than anything you’ve typed into Google is misplaced.

The post Tech That’s Always Listening Isn’t Always Creepy appeared first on WIRED.

Article: Apparel, Toy Buyers Choose the Store Over the Sofa

Consumers may be happy to research online, but brick-and-mortar stores often still win out when it comes time to make a purchase. Though price and convenience drive millions to buy online each year, seeing and touching products in real life tilts the scales toward stores for clothing and footwear buyers. The story is similar for toys, though online treads closer to brick-and-mortar in this category, likely because toys tend to bypass issues of fit, color and texture that can be key to apparel and footwear purchases.

Would You Rather? The Marketing Edition [Interactive Infographic]

What'd you rather quit for a week: coffee or Twitter? (Ugh.) As a marketer, you're probably used to picking the lesser of two evils, but you've never faced situations quite like these. Let us know what you'd do in the most brain-busting marketing scenarios — and see what others would do, too!

New Facebook Rules Reveal Complexity of Policing 1.39 Billion Users

Facebook has released an updated version of its community guidelines, which spell out in unprecedented detail what constitutes unacceptable behavior on the platform.

The post New Facebook Rules Reveal Complexity of Policing 1.39 Billion Users appeared first on WIRED.

Demand Leads DHL to Expand Texas Operations

The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.

The Essential Guide to Trust in Marketing

Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think about it. You can offer the best product or service in the market. But if visitors don’t trust your site, they won’t buy. Put more bluntly, you’ll be the only [...]

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Creating the Perfect Email/Digital Marketing Program for Your Organization

If money and time weren't issues, what kind of digital marketing program would you create for your brand?

How to keep people interested in your marketing

If your marketing is attracting fewer enquiries than you need, you may want to consider mixing things up a little. Here’s why. A marketing lesson from farming! 12 years ago, after a lifetime of living in cities, my wife and I bought our current home in the countryside. It’s surrounded by farm land. One of […]

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6 Articles on Design Theory to Help You Create Beautiful Landing Pages

If design isn't your forte, creating beautiful landing pages that convert can be a real pain in the butt. From color psychology to typography to more subtle visual tricks, here's a roundup of posts that will help you design landing pages that don't get in the way of conversion.

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

How to Solve the Biggest Pricing Challenge in the SaaS Industry

Don’t kid yourself. SaaS pricing is not easy. I understand. I have made a few mistakes when it comes to pricing. Through trial and error (life’s greatest teachers), I’ve learned how to price a product, how to improve customer LTV, and how to add features that improve sales and don’t cannibalize business resources. I want […]

The persistent route to success

From childhood, we are told about the importance of persistence. And rightly so! We’re told to keep on trying and to work hard. We’re told that quitters never win and winners never quit. However, there are 2 very different ways to be persistent in business. Both require hard work, yet only one of them can […]

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How GitHub Conquered Google, Microsoft, and Everyone Else

Google Code was supposed to spread the open source religion. But then GitHub came along. And GitHub, it turns out, was a much better preacher.

The post How GitHub Conquered Google, Microsoft, and Everyone Else appeared first on WIRED.

Six Marketing Lessons We Can All Learn From the Girl Scouts

This isn't your average cookies conversation.

Why Copyblogger Media is Betting Big on Podcasting

Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that. But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move

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Could This Be the Perfect WordPress Theme?

Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was impossible. But now… James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I’m seriously considering a site redesign. (That’s [...]

The post Could This Be the Perfect WordPress Theme? appeared first on The Daily Egg.

Engagement Matters

Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.

A simple, effective recipe for word of mouth referrals

Here’s a 3 step marketing tip, to help you attract massively more word of mouth referrals. Think back to the last time you received customer service, which was so good that you wanted to tell everyone. Write the experience down in as much detail as you can. Then spend some time figuring out how you […]

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Wayfinding Conventions: Design Your Landing Pages to Guide Visitors to Action

We rely on cues from our physical environment to help us get around – both in the real world and online. Which measures are you taking to help users find their way on your landing pages?

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins

At Crazy Egg, we talk a lot about the things you should be doing on your website to optimize your conversion rate. But have you ever read one of our tips and thought, “Well that’s just dandy, but how do I actually make that happen on my website?” For some of our recommended strategies, like [...]

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5 Lessons from David Ogilvy That Still Work for Mobile App Marketing

He cooked for the President of France, sold stoves door-to-door, wrote questionnaires for a research firm, and worked for British Intelligence. Later, he built Ogilvy & Mather. Yes, we are talking about David Ogilvy, often described as the “Original Mad Man” and “The Father of Advertising.” He created some of the most successful marketing campaigns […]

Google Will Kill Rankings For Non Mobile Friendly Websites

Google's at it again. If Pandas, Penguins and Hummingbirds are not enough to deal with they've added another, potentially huge, nightmare to the mix regarding mobile searches.In a blog post published on the 26th February, they stated, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."For Google to come out and just plainly Read More