What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land,
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One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of
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Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of
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We all know about the importance of learning from mistakes. “Fail forward,” as they say. But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own. In the last episode of The Lede, Demian and I discussed mistakes that
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When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.” Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it. I’m here. I
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On Monday, I explained — in my own words — how Synthesis Managed WordPress Hosting can dramatically improve your website’s speed, stability, and SEO. I also let you know that we are giving you a free migration if you sign up for Synthesis here before the clock strikes 5:00 p.m. Pacific Time today (Friday, February
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The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a
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Ever wanted to know how you can gain more email subscribers when you guest post? You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines. But when your article goes up? You feel a tad disappointed. Why don’t more people join
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Throughout your journey to overcome online obscurity, you produce a lot of content. Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results. But what if your posts aren’t getting the engagement you need to take your
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